Matthew Pryke

Partner

Head of Commercial & Intellectual Property

Expertise:

Matthew is the head of Wallace's Commercial and IP team.

Matthew is an expert in intellectual property law, IT and commercial matters, particularly in the media, sports and creative industries. Matthew has extensive experience in developing, protecting and implementing commercial rights programmes for a large number of sports, media and entertainment organisations and events, advising on strategic intellectual property, IT and media rights strategies.

Matthew has developed a substantial practice and loyal client following, and advises clients in a range of creative and entertainment industries such as television, modelling and sports and has acted for some of London's biggest names in the bar, restaurant and nightclub arenas. He also has a solid client following in the technology sector.

Matthew is recommended in the Media and Entertainment category of the annual law firm guide, The UK Legal 500 2009.

Examples of Matthew’s experience include:

• Provision of advertising clearance advice for large global brands.
• Managing the entire trademark portfolio for the motor sports series A1GP World Cup of Motorsport and advising A1GP on the structuring of its operational partnership with Ferrari for season 2008/09.
• Advising Models 1 and Yasmin Le Bon in relation to a new YLB fashion range for high street brand Wallis, part of the Arcadia Group.
• Advising Foyles Bookstores on various international IP matters.
• Advising "London's Nightlife King" Piers Adam in relation to the Mahiki brand
• Appointed to produce a complete suite of licensing documents and end user agreements relating to global use and exploitation of font software.
•  Advising a Premier League football club regarding the replacement and appointment of club managers.
• Advising a high street supermarket regarding an endorsement and image rights agreement with an international sportsman.
• Advising a global haircare brand regarding the structuring and arrangement of its European distribution network and sales agencies.
• Drafting and negotiating key promoter, venue and sponsorship contracts for motorsports events globally.
• Advising a global IT supplier in connection with its outsourced services agreement with the Department of Works & Pensions; value £2.6 billion.
  

Matthew writes for a number of legal publications including Bloomberg Law, Entertainment Law Review and Computers and Law. Matthew is a qualified Notary Public and owner of notary practice M D Pryke Notary Public (www.mdpryke-notary.com), a member of the British Association for Sport and Law and also The Notaries Society.

Career:

After studying law at Birmingham University and Nottingham Law School, Matthew’s career began at City firm Hammonds where he spent four years. In 2005 Matthew was “head hunted” to work for A1 Grand Prix, the “World Cup of Motorsport” which was the brainchild of Sheikh Maktoum, a prominent member of the Dubai Royal Family. Matthew worked for A1GP as their Legal Counsel for 2 years and then joined Wallace in 2007 retaining A1GP as a client. In 2008 Matthew was appointed as a partner and Head of Commercial and IP at Wallace.