Commercial, IP & Technology


Our Commercial, IP & Technology team work with established companies, start-ups and individuals seeking to minimise their risks when buying and selling goods and services, maximising the value of their intellectual property assets and licensing or selling technology solutions.

Commercial relationships
It is vital to ensure that when you buy or sell goods and services you identify and manage your risks.

The best way of addressing risk in commercial relationships is by putting in place robust contracts which set out the position upfront rather than leaving it to chance which will make a dispute more likely and more costly. You should also take steps inside your organisation to address this risk. We provide advice on a range of commercial relationships and issues.

Specialist expertise includes:

  • NDA / Non-disclosure agreements / confidentiality agreements

  • MOU / Memorandum of Understanding / LOI / Letter of Intent

  • Distribution Agreement

  • Supply of goods and services

  • Outsourcing / insourcing

  • Contractual joint ventures / collaboration agreements

  • Sponsorship / endorsement agreements

  • Events and venue hire agreements

  • Data sharing / processing agreements

Intellectual property rights
Intellectual property rights are vital in the modern economy and can give you an advantage in the market place over your competitors. IP assets can also increase your value for the purposes of investment or sale of your business. Our IP lawyers work with clients to maximise their intellectual property assets by protecting, positioning and building value via IP strategies.

Specialist expertise includes:

  • national and international trade mark applications

  • copyright, trade mark, design and patent licences

  • franchise arrangements

We regularly advise clients looking to develop, exploit, license and sell technology, those looking to buy or install technology, and those who want to migrate to the cloud. Whether buying or selling, we identify and manage tech-related risk and produce clear, robust and pragmatic technology agreements and policies that give clients peace of mind. An increasingly important part of this work relates to data protection obligations, notably GDPR compliance, and we’ve become trusted advisors on matters such as how to manage data collection, transfers and data breaches, how to handle data subject access requests and how to avoid fines.

Specialist expertise includes:

  • software and mobile app development and licensing

  • agile development agreements

  • cloud computing contracts

  • reseller / VAR / OEM agreements

  • software as a service licences

  • open source

  • website development

  • content generation and licensing

  • e-commerce terms

  • big data

  • data protection compliance and data security


Notable case references

Commercial contracts and IP:

  • Advising Efficio on procurement services contracts

  • Drafted contract for provision of laundry services to Mimi's Hotel

  • Drafted booking terms for Dolphin Square

  • Advised on contract for provision of bar and concession services at events for Peppermint

  • Prepared IP licences for Infringe magazine

Technology & cloud:

  • Advised MedsOnTrack on Software as a Service agreements

  • Advised technology provider Databarracks on Disaster Recovery as a Service and Back-up as a Service

  • Advised Excell on the purchase of IT/telecoms products and services from telcos, and on the sale and re-sale of such products and services to its customers